Director of Communication in APAC, DJI
DJI needs no introduction to anybody. The whole world knows— and loves—their products. One of the people behind making DJI such a recognizable and respected brand even to non-professionals or hobbyists is Kevin On, the Director of Communication at DJI for the Asia-Pacific region.
At the recent launch of DJI Spark, DJI’s smallest but still very powerful drone to date, Speed spent some alone time with Kevin On in an undisclosed room as the event continued entertaining the crowd right outside our door. On gave a preview of what it is like to work for one of the biggest technology companies in the world today.
What does the Director of Communication do exactly at DJI?
It’s everything outside of the job description. I think as a communication or marketing person, [my] job is to protect the brand, have a clear [and] transparent dialogue with external stakeholders, and really be the voice of the brand.
But for me what’s more interesting is helping our sales and business development teams to look at new opportunities, especially in Asia, where this technology could be used and what needs to be done to grow that market. That’s probably a little bit outside of my job scope. But it’s something that I’ve been doing quite a bit with our sales [and] business development teams—identify opportunities. Our fundamental mission has always been [to make] this complex technology easy to use, reliable, and also accessible to more people.
What is your typical day like at work?
There is no typical day. I’m based in Shenzhen. That is where our headquarters is. But I live in Hong Kong. The Shenzhen to Hong Kong commute for me is about 1.5 hours one way. I probably [spend] three days in Shenzhen, two days in Hong Kong.
この記事は Speed Philippines の October 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Speed Philippines の October 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
MacBook Pro with M1 Pro and M1 Max
LUDICROUSLY POWERFUL
Nokia G50
AFFORDABLE 5G
Huawei nova 9
FLAGSHIP-GRADE CAMERA
START YOUR FITNESS GOALS NOW WITH THE REDMI WATCH 2 LITE
Redmi Watch 2 Lite Get fit, start now
MOBILE WORK MUST-HAVE Mobile Pixels Duex Plus 13.3 monitor
Road warriors, remote workers, and students hungry for screen real estate have a precious few options, especially if they are working in a limited space.
Infinix Hot 115
HOURS OF FUN AND GAMES
Google Pixel 6, 6 Pro
BETTER PERFORMANCE FOR LESS
Acing education through esports - MAYKEL GONZALES
In this era where creating the perfect balance between gaming and studying is deemed impossible, one collegiate esports player is winning at proving otherwise.
A NEW FOLD AND A FLIP
Samsung seems determined to push forward with foldables. It has released the Galaxy Z Fold3 5G and the Galaxy Z Flip3 5G, the third respective generations of their folding smartphone flagships.
HEART EVANGELISTA BEYOND FASHION-FORWARD
Her name is synonymous with beauty, elegance, and the limelight. Heart—or Love Marie Ongpauco-Escudero in real life—started her career in showbiz at 13 as a commercial model and as the kikay character Missy in ABS-CBN's youth-oriented show G-mik.