NBC Universal and the LA Olympics are going into business together, combining to package commercial time on all the network’s platforms with opportunities to sponsor the American team through 2028.
The deal is for contracts covering 2021 through 2028, the year the Summer Games return to the United States for the first time in 32 years. NBC paid $7.75 billion for rights to broadcast the Olympics from 2022 through 2032, while the group organizing the 2028 Los Angeles Games has taken over the U.S. Olympic Committee’s marketing arm through those Olympics. LA 2028 chairman Casey Wasserman said the new arrangement provides “simplicity and clarity and consistency in a market that provides very little of it in any medium.”
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AUSTRALIA SHOULD DELAY SOCIAL MEDIA BAN FOR CHILDREN UNDER 16. BIG TECH SAYS
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IS 'GLICKED' THE NEW 'BARBENHEIMER'? 'WICKED' AND 'GLADIATOR II' COLLIDE IN THEATERS
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FEDERAL PROSECUTORS SEEK RECORDS FROM COMPANY THAT DEPLOYED AI WEAPONS SCANNER ON NYC SUBWAY
Federal investigators in New York are seeking records from the manufacturer of an AI-powered weapons scanner that was briefly deployed this summer in New York Cityâs subway system.
BIDEN ADMINISTRATION TO LOAN $6.6B TO EV MAKER RIVIAN TO BUILD GEORGIA FACTORY THAT AUTOMAKER PAUSED
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RANSOMWARE ATTACK ON SOFTWARE SUPPLIER DISRUPTS OPERATIONS FOR STARBUCKS AND OTHER RETAILERS
A ransomware attack that hit a major software provider last week caused disruptions for a handful of companies over recent days, from Starbucks to U.K. grocery giant Morrisons.
