Our carefully filtered and curated feeds may well be one big sham
It’s such a widespread phenomenon that my food Instagrammer friend, Aries Ong of @ironsage, often laments: “Even when’ve I condemned the food in my captions, if the picture looks instaworthy, people would still go and eat there. A lot of comments will be ‘that looks SO GOOD’ even though I just said that the food tastes bland.”
The media is not without blame either. When I was working at a women’s magazine, there was a lot of pressure from the top to keep followers and likes rolling in. So the tried-and tested formula—#foodporn—it is. The numbers obsession is so ingrained that whether I’m dining out for work or leisure, I’ll order at least one photogenic dish to have something to post.
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