Is a buttery Chardonnay the perfect pairing for a bucket of movie popcorn? Theater owners are hoping so.
Movie theater attendance has declined significantly in the past five years, according to industry data, even as the economy has rebounded; many customers are binge-watching streaming services at home rather than heading out to the cinema. But a group of theaters—both independent establishments and chains—are trying to lure back customers with new concession items: alcoholic beverages, including wine.
Theaters have experimented with wine for nearly 20 years, but it’s always been more of a novelty than a standard part of the experience. But as owners try to draw audiences back with bigger screens, better picture and sound quality and comfy reclining seats, some are seeing that wine, beer and cocktails are one way to make a night at the movies more tempting.
この記事は Wine Spectator の May 31, 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Wine Spectator の May 31, 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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Before Food Network, Top Chef or Yelp ... before the term “foodie\" ... before tomatoes were heirloom and sushi was fast food... back when fancy restaurants were always French... Michael Batterberry and his wife, Ariane, were working to celebrate and elevate the status of American chefs and international cuisine. Julie Mautner, Food Arts' former executive editor, looks at the life and legacy of her late mentor, affectionately known as The Bat.
