Starting Young
Citadel|April 2018

Entrepreneurship is not a choice, it’s a lifestyle… That’s what young entrepreneur ASA FERREIRAbelieves in. Citadel talks with this young creative lass, who is the Founder of SOCIO LOCA, and Vice President (Marketing) of UNITED BASKETBALL ALLIANCE.

Protima Tiwary
Starting Young
All dreams are dreamt young. But few realise the possibility of not just starting young, but also achieving those dreams. All of 24, this young girl has proven that entrepreneurship has nothing to do with age, and that if you have a dream, you can work towards making it come true. Already a part of two great empires and charging ahead with an evergrowing team, meet Asa Ferreria, Founder of Socio Loca, and Vice President (Marketing) at United Basketball Alliance.

It’s a pleasant summer evening as we sip our iced coffees and dig into the juicy grilled chicken plate in front of us. We are meeting Asa Ferreira over an early dinner for an interview, listening attentively and mentally keeping up with her as she runs us through her list of achievements. Still in her earlier twenties, she’s successfully heading a digital agency in Pune, Socio Loca, for the last three years. Along with this, she is also the Vice President of Marketing at United Basketball Alliance.

What was expected to be a quick chat turns out to be a full-fledged dinner, complete with desserts et all, as she sits there telling us all about exploring new opportunities, remaining unfazed in the middle of intense competition, and just how excited she is about the new developments in her professional life. At the end of four hours, we understand what Asa meant when she said, “The interview can wait, let’s get coffee first?”

Her love for coffee is evident from her Twitter handle, where she goes by the name of MustExpresso and dishes out motivational gyaan and social media information as she hustles and builds her empire. We get down to business after ordering ourselves some coffee; she believes coffee is needed at the start of anything new, and we aren’t really complaining.

STARTING FROM THE BEGINNING

この記事は Citadel の April 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Citadel の April 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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