Project Passion

A crafty collaboration has brought the worlds of beer and art together in Salford

- Rebekka O'Grady

TWO worlds have collided in the latest beer to come out of Salford brewery, Seven Bro7hers, thanks to a collaboration between the band of brewing brothers and local artist Fanny Gogh, aka Sian Elizabeth. Fanny’s Passion, a passionfruit wheat beer made with mosaic and galaxy hops, is the delicious result of the creative minds coming together. At 4.5% it’s an ideal session beer, and the public seem to think so too with it selling out at the brewery’s Beer House in Ancoats.

‘Greg nailed the brew first time,’ said Keith McAvoy, who founded the brewery after having the idea while working in Oslo. He returned home and pitched it to his six brothers: Luke, Daniel, Guy, Kit, Nathan and Greg, who is head brewer. It’s a real family affair with all seven brothers playing a role in the business. Even their sisters Lucy, Kate, Hayley and Kerry have set up Four Sis4ers gin distillery this year.