How Vine's Hunky Goofball Plans to Become a Mainstream Superstar

He's hilarious, hunky and has 20 million followers. He's seduced brand partners like Hanes and Dunkin' Donuts. Next stop: mass appeal. 

- T.L. Stanley

With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who’s poised to become a millionaire off goofy videos and silly stunts is not, as one might imagine, short of confidence. “I want to be the biggest entertainer in the world,” he says, adding, “I’m a really confident guy.”

Hate him yet? Hold up, there’s a flip side.

This real-life incarnation of an animated Disney prince is also equal parts wisecracking clown and unaffected boy next door. He takes repeated potshots to that pretty face for his videos, sharing the results with the social world. He works nearly nonstop, leaves the hard-core partying to others, and sticks close to his Midwestern family roots.

Trolls, be warned: slamming Paul would be like punching a puppy. He’s just that earnest and adorable. Instead of talking smack, watch where he might go, which, if he has his way, is to mainstream superstardom on the level of his idols, Will Smith and Dwayne Johnson.

To call him merely an “Internet star” is woefully inadequate. His pratfall-laden Facebook videos logged more than 300 million views in October alone. For some perspective, that’s more than two-and-a-half times the record-breaking number of Super Bowl viewers last year.