If Viacom18 and Sony are planning a merger, there couldn’t be a better time.
That is the first thing that hits you when you look at Broadcast Audience Research Council numbers for what has happened to television broadcasting in the last six-odd months. The second is how much the market has changed.
In the first half of 2020, television viewership has risen by 9 per cent over the first half of 2019.
The average time spent has gone up from three hours and 46 minutes to over four hours. Yet, India’s top five broadcast networks have lost audience share.
The estimated Rs 18,000 crore (Rs 180 billion) Star India fell from 19 per cent network share in 2019 to 16 per cent in the seven months till July.
What saved it was Disney’s takeover of parent Fox in 2019.
Add Disney India to the Star kitty and India’s largest broadcaster held steady at roughly last year’s levels.
The Rs 8,130 crore (Rs 81.3 billion) Zee fell from 18.7 per cent to 17.2 per cent.
The reasons are not hard to find.
A bulk of the audience and revenues for the top five in the Rs 79,000 crore (Rs 790 billion) Indian broadcasting industry comes from entertainment programming.
The lockdown and the rolling effects of the pandemic meant that daily soaps, reality shows, all the stuff that drives viewership and keeps audiences hooked were missing.
Therefore, while viewership rose, a lot of it went to the worst programming form on TV — news.
The other big gainers were films and kids.
この記事は GLOBAL MOVIE MAGAZINE の September 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は GLOBAL MOVIE MAGAZINE の September 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
'I Don't Think I've Made It'
'It's taken me very long to get my foot into the door. But the kind of work or central roles that I want are still few.'
'I No Longer Need To Work For Money'
Known for her work in film and television, Parul Gulati seamlessly transitions between her on-screen characters and entrepreneurial ventures. As the driving force behind a thriving hair extensions business, Nish Hair, she has carved out a niche that blends her passion for beauty with astute business acumen.
'I WANTED TO BEAT PEOPLE UP...'
'Suddenly the audience pool feels bigger, like everyone is watching everything now.' 'It's no longer limited in terms of boundaries, like a state or a language.' 'Whether it's a series, a movie or even a Korean film, the audience has access to all of it.' 'Slowly, the boundaries are blurring, so that's great for actors.'
'At Times, Life Has Better Plans For You'
'You have to keep working hard.' 'The universe sees that in you and the higher power puts those opportunities in your way.'
The Best Places to Travel in September
September is the unsung hero of travel months: The busiest vacation season has come and gone, places are less crowded because kids are back in school, and as a result, prices on airfare, accommodations, and even attractions have dropped. It's the perfect time to pay a visit to locations that are usually swarming with tourists and enjoy some serious natural beauty, luxury hotels, outdoor adventures, and more than a few glasses of wine.
'I AM GETTING 1,000 CALLS EVERY DAY'
I am 7 feet and 7 inches tall.'
'We've Already Outlined What To Do In Our Next Films'
\"You can expect bohut kuch. Our dreams are big about the larger plan.'
'I think because India is a bigger country and Bollywood is such a well-oiled machine, the star thing has become so much bigger than the actor thing.'
Film-maker Asim Abbasi has been on the forefront of the Pakistani industry since the success of his 2018 film, Cake. In 2019, Pakistan sent Cake as its official entry for the Best International Film Oscar. Two years later, Abbasi was back with his explosive feminist series Churails, backed by India's Zindagi channel and Producer Shailja Kejriwal.
'I Want TO DO A K-Drama'
'I want to be in Korea doing a love story, full of romance.'
"Mom Was Very Scared Of..."
'When my mom saw my performance in Dhoka, she loved it.' 'She said, \"I don't know why I stopped you for so many years. Ab jaa beta, jee le apni zindagi\".\"
