Until the pandemic, Lil Yachty never stopped to think about how quick-ly he became famous. “It was a full year from walking across the stage in high school to then I’m in this penthouse in midtown Atlanta, I got this G-wagon, put my mother in a house,” Yachty explains. “It’s a fast life. You not ever getting the chance to think about a lot of shit.”
Yachty’s 2016 hit “Minnesota,” which had the treacly energy of a nursery rhyme, earned the then-17-year-old the title “King of the Teens.” But since then, he’s become an elder statesman of a certain brand of young superstar — and something like the Gen Z answer to Diddy. He collaborated with brands like Nautica and Target; he appeared in the movie How High 2; he signed an endorsement deal with Sprite. Signees to his new label imprint, Concrete Boys, even get an iced-out chain.
Yachty’s upcoming mixtape, Michigan Boat Boy, is an ode to the state where a new crop of MCs is currently restitching the fabric of modern hip-hop. It’s also a testament to one of the 23-year-old rapper’s greatest gifts: his ear for talent. “I started doing my own homework and digging,” Yachty explains. “And just started realizing there are no bad rappers in Michigan. Everyone knows how to rap.” For all of the criticisms of Yachty as a lyricist over the years — rap purists loudly disdained him early on — there’s a clear sense of progression on tracks like “Royal Rumble.” The wordplay is punchier, and the wisecracks are wittier. He fires offlines that fit perfectly alongside the Michigan rappers’ clever bars. He even manages to land a pun about The Grudge.
この記事は RollingStone India の May 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は RollingStone India の May 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
SPICE WORLD
Ice Spice ignored the haters, commanded our attention, and became a new kind of star. Next up: a great debut album
Pritam: THE HIT MAKER
INSIDE THE MIND OF HINDI FILM MUSIC DIRECTOR PRITAM CHAKRABORTY, WHO RECENTLY WON HIS FIRST NATIONAL AWARD FOR BRAHMASTRA: PART ONE - SHIVA, ON HOW HE CREATES SCORES THAT ENDURE AND SONGS THAT CLOCK MILLIONS OF STREAMS
K-Drama Flashback: 'My Name'
'My Name,' starring Han So-hee in the titular role, deftly subverts gender norms in society via a story of relentless fight for revenge
LAST NIGHT I DREAMT I WENT TO SILENT HILL AGAIN
The 'Silent Hill 2' Remake has you returning to that restless dream from 23 years ago
FIFTY FIFTY: 'WE'LL CONTINUE TO SHOW OUR BEST SELVES'
Fifty Fifty's single 'Cupid' was a viral hit. The K-pop girl group is back with renewed vigor, releasing its new album, 'Love Tune.' The following interview covers details, insights, and anecdotes
EXCISE DEPT: 'IT WAS IMPORTANT TO CREATE STRONG, BOLD CONTRASTS'
From An Armory Of Instruments To Personal Stories Told With An Uncharacteristic Straightforwardness, The Delhi/Goa Band Are Taking Over The World With Their Latest Full-Length
Mali is Heading to SXSW Sydney in October
For the longest time I have known that my music has a significant market outside the country,' says the Chennai/Mumbai pop artist
Ji Chang-wook, Lee Jun-ho, and Cha Eun-woo to Star in Superhero K-Dramas
Features the upcoming 'Twelve,' 'Cashero,' and 'The Wonder Fools' with the Korean stars in exciting new roles
Yoon Seobin Makes a Stylish Comeback with 'Rizz'
The Korean actor and singer well-known for starring in the K-drama Kissable Lips' returns to the music scene after a 10 months hiatus
Markio Tanaldo Pours Out Emotions in 'Mera Koi Na'
The Arunachal Pradesh singer-songwriter's second release is a poignant Hindi song that pays tribute to his late father