Mapping out the local music scene through our favorite musical collectives.
“ON THE INTERNET, there is no real underground anymore,” writes graphic novelist and author Warren Ellis. Music today doesn’t rely on charts to remain relevant; some songs that have never experienced radio play have millions of plays on Spotify or YouTube. The internet has created an equalizing space for any artist to put their song out there, and hopefully make their mark in the world.
Conversely, people can get easily overwhelmed with all these music releases, which is why there are still channels people follow for new releases, little pockets of music people can live in. But today the question you should ask isn’t which music is the “best,” but rather which music you can relate to this very moment.
We take a look at local musical collectives that, one way or another, formed their own pillars in the music scene. There are artists that continually push sonic boundaries and there are artists that drive towards building a familiar brand. These are all voices worthy of being heard.
The Asian wave of trap music—made popular by Keith Ape’s It G Ma and kept afloat by the likes of media outfit 88rising—finds its parallels in this record label founded by Blvck Lauren last year. The hallmarks are there: streetwear pieces meet rattling hi-hats and catchy hooks to show off the perennial hip-hop flex. Look around you. This is where pop culture has arrived, with hip-hop permeating all ends of our every day. It was only a matter of time before we had our own local representation, people we can refer to when we say “local trap music.”
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