Proof Of Prestige

Affectionately known as the ‘President’, the Rolex Oyster Perpetual Day-Date reverts to its 36 mm roots and remains the ultimate prestige watch

It doesn’t take a watch expert to know that Rolex makes some superlative timepieces. In fact, the company even applies that very same adjective to label its watches that exceed the standards of chronometer certification. And sitting at the apex of its coveted collections for over six decades is the Rolex Oyster Perpetual Day-Date, aptly nicknamed ‘President’.

Like most horological icons, the Day-Date has remained largely unchanged at its core. It is still only available in 18 ct gold (yellow, white or Everose) or 950 platinum, with a fluted or gem-set bezel and the President bracelet that bolsters its instantly recognisable look – and conceivably gave it its moniker. Although it has been subsequently issued with larger case sizes, the Day-Date comes full circle this year with a sensational return to its original 36 mm form, alongside a host of updates.

Those holding out for Rolex to endow the Day-Date 36 with its latest technical advancements and design enhancements will be heartened to know that it didn’t pull any punches. The new-generation calibre 3255 drives the collection, four years after making its debut in the Day-Date 40. Packed with 14 patents that enhance the watches’ performance, the movement’s slew of innovations includes the paramagnetic blue Parachrom hairspring, Paraflex shock absorbers, and the highly efficient Chronergy escapement that bumps up its power reserve to 70 hours, a 50 per cent increase from its predecessors.

The President bracelet has also been improved with ceramic inserts, another update that may seem like attention to a small detail, the ultra-hard inserts ensure the longevity of a taut and comfortable wear. All in all, this is an upgrade fit for a king, or in this case, the President.

Presidential Origin