Ready To Win At Online Content Marketing?

Don’t let the jargon deceive you — it’s easier than you think!

- Sumaiya Shuaibdeen

As much as you think that you know online media, there’s much more to it than adding filters and uploading images. Yes, that’s important, but so are the other fundamentals. You could be a blogger who’s trying to monetize great content or a business that’s aiming to sell products online, yet the basics of digital media remain the same for anyone. The bad news is it’s not easy to get this right in a cluttered world like ours. According to Lyfe Marketing, only 41% of B2C businesses can say they’ve had any success, and 9% of B2B businesses say that they’ve been “very successful” with online content marketing. Nonetheless, the great news is that with the following steps ticked off, you will have less to worry about.

Figure out who you are talking to.

Let’s say you run a fashion blog and define your audience as “22-year-olds with great taste in fashion”. It doesn’t answer questions on the type of fashion they’re into, level of modesty or spending power, and most importantly, how they feel about everything related to style. By doing your research through surveys and Google Analytics and creating a customer persona, you truly connect with a certain group of audience. This will not only help you save time, but also share content that serves a purpose.

If you’re stuck defining your target audience, start by asking why you want to publish content. As a fashion blogger, if you want to start making big bucks right away, you’ve got to find out the most profitable target audience and cater to it. But, if you want to post about what represents you, cater to a niche, and then gradually monetize your content.

Pick Your Channels