When it comes to fashion, Chanel is revered as iconic and legendary. When it comes watchmaking though, Chanel is deemed relatively young — with just 32 years under its belt — compared to the other watch behemoths that have been in the business for generations. Undeterred, the French brand continues to relentlessly pursue the next step in time-telling with the pioneering passions that marked its late founder Gabrielle Chanel. With the same trailblazing spirit that saw her introduce jersey into haute couture, the house-made its mark in the world of haute horology when it launched the J12 in 2000 — hailed as the first all-ceramic watch ever.
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