Infinite escape. Two words that sum up a desire universally felt in curious times — to enjoy a change in scenery and take in fresh air that’s not from down the street. Our travel reality is grim, but our noses can surprisingly offer at least a sense of travel through what is known as the Proust effect. The idea that memories can be vividly recalled through sensory stimulation — in Louis Vuitton’s case, through their parfums, was central to the French maison when it embarked on a journey to create a five-piece scent collection that would help people indulge in escapism. There’s Sun Song, the caress of a gentle ray of sunshine; Cactus Garden, a promenade across an exotic patio; Afternoon Swim, a midday dive into the sea; and California Dream; the enchantment of a sunset.
Adding on to the sun-led collection is On The Beach, a sparkling scent that evokes the delight of the coastline and the enjoyment of wide, open, free spaces. Imagine blissful long walks by the beach (no phones!) with the sunset colouring everything you see pink — that’s what master perfumer Jacques Cavallier Belletrud had in mind for the fifth installation of the collection of travel-inspired perfumes. Here, an exclusive interview with Belletrud himself on the thought processes of a perfumer, and how he attempted to create and bottle the scent of the sun.
この記事は ELLE Singapore の May 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は ELLE Singapore の May 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Check mate
For DIOR's cruise 2025 collection, Maria Grazia Chiuri weaves Scottish heritage into modern fashion, creating a dialogue between tradition and rebellion.
Glow-Up Goals
Expert-approved aesthetic treatments to get you looking refreshed, natural, and party-ready.
All The Right Notes
Singapore’s biggest Mandopop star to date, JJ LIN reflects on his two-decade career before embarking on the final leg of his world tour.
Dubai: Capital Of The Future
The most visited megalopolis in the United Arab Emirates, Dubai is a vibrant oasis of modernity; a hotbed of exciting new openings and endless plans.
ARTFUL Indulgence
Le Pristine Singapore IS THE NEW EPICUREAN ESCAPE FOR ART AND DESIGN AFICIONADOS.
Talk of the Town
Miu Miu CONTINUES DEEPENING ITS TIES TO THE art world WITH A PROJECT THAT BRINGS TOGETHER FILM, MOVEMENT AND CONVERSATION.
See Her At N°5
Margot Robbie embodies timeless chic as the new face of Chanel N°5. In this ELLE exclusive, the actress shares her take on the iconic scent.
A closer look at...
You don’t have to be a Warhammer or Arthurian legend geek to appreciate Roger Dubuis’ latest Knights of the Round Table timepiece.
BLUE Paradise
With the support of Rolex and Mission Blue, the Nusa Penida Hope Spot has become a sterling example of ocean conservation.
Counting the Métiers
In this ELLE Singapore exclusive, artistic director of watches and jewellery Francesca Amfitheatrof lays bare what goes into the making a LOUIS VUITTON high jewellery collection.