Legendary beauty brand Lancôme recently launched an AI-powered motion stabilising device. The objective? To enable greater accessibility to make-up among people with disabilities. According to Epsilon research, around 80% of clients would buy from brands offering personalised products. We all remember the second edition of Nivea Soft Fresh Batch, an influencer hunt in which 10,000 participants got an AI-enabled personalised video message from Taapsee Pannu, Nivea’s brand ambassador. Picture this: your name echoed in a heartfelt congratulation from Pannu herself, delivered straight to your WhatsApp and email. The buzz was real, and the brand’s innovative approach had everyone talking for all the right reasons.
Advanced digital tools have helped transform marketing strategies of cosmetic brands, helping them reach wider yet focused target groups, offering personalised, engaging, and trustworthy interactions with their skincare-conscious audience,” says Katy Bacon, the education director Asia-Pacific at luxury skincare brand, Murad Skincare. Murad Skincare is one of the first global brands to launch its own skin tool that analyses different face areas for possible concerns. From pores and fine lines to redness and pigmentation, the tool summarises areas to work on with appropriate ingredients and product recommendations.
この記事は Elle India の December 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Elle India の December 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
FULL THROTTLE
F2 rising star Kush Maini on his racing journey & challenges in motorsport. Ekta Sinha hitches a ride
VIJAY VARMA MAN OF THE MOMENT
Amidst the barrage of releases, Vijay Varma's dignified reticence is enveloped in thoughtful consideration, reports Ipsita Kaul
ROHIT SARAF THE GEN Z STAR
The new generation heartthrob talks about his love for romcoms, music, and future endeavours with Ekta Sinha
Roaring RAJASTHAN
From Jawai's dramatic landscape and Jaisalmer's rich heritage to Ranthambore's enthralling wilderness-Isha Mayer explores SUJÁN's luxurious, eco-conscious hospitality offerings in the beautiful state
Ectoin: The Skin's New Defence
Krishika Bhatia explores a revolutionary skincare breakthrough that merges nature and science, featuring insights from industry experts
Nigella's WORLD
The British celebrity chef shares the secret recipe to her effortless charm in the kitchen with Isha Mayer
ADRIATIC DRIFT
Stari Grad is Croatia's hidden gem waiting to be explored, finds Isha Mayer
Unapologetically MOSTLY SANE
The multi-hyphenate artist fills Maahi Shah in on the fun things she's working on, what meeting Michelle Obama was like, & how she stays grounded
SANYA MALHOTRA POWERHOUSE OF VERSATILITY
The actor lets Maahi Shah in on her female-forward acting choices, growing through the tribulations of the imposter syndrome and the big little things that make her proud to be a woman
H&M GOES BRAT
Popstar Charli XCX's celebration of the fashion brand's Autumn/ Winter 2024 campaign offered a window to its refreshed trajectory, reports Haiqa Siddiqui