Do 24-hour Products Simply Evaporate Or Do Our Faces Eat Them Up?

You take pains to put on your make-up, and by mid-day it’s almost gone. Trisha Chawla investigates the vanishing act.

-  Trisha Chawla

As a beauty writer, I’ve spent hours researching the latest skincare updates and quizzing make-up artists about their tricks. This has earned me the status of the official beauty guru amongst my millennial friends. My Instagram DMs and Whatsapp chats are often flooded with messages like, ‘What lipstick are you wearing?’ or ‘How do I conceal my acne?’ on the regular. But recently there’s been a cacophony of questions on summer-proofing make-up. It started with a friend complaining about foundation slipping off her face to another claiming that her face is eating up blush. It made me curious to find out why our carefully painted make up was so eager to escape. More importantly, do these lab-tested 24hour products simply evaporate or do our faces really eat them up?