Do It For The Girls

By helping women find the right lingerie, Amelia Bandlish is also giving them a shot of body confidence

- Mamta Mody

Every time Amanda Bandlish’s mother made a trip from their home in UK to India, she would fill her suitcase with over 20 bras. For some reason all their relatives had requested for the same bra size too, 36B. After being sent on several befuddling trips to Marks & Spencer by her mother, Bandlish had her bingo moment 15 years ago. “I knew what I had to do,” says Bandlish who was soon moving to India with her family. “Back then there was very little information or access on the right lingerie fit and I was going to help women find it.” Coupled with her background in merchandising, Bandlish is an expert bra fitter who also helps women find their perfect size match from her exhaustive catalogue of international brands.