Towards the end of April, when the second Covid wave intensified in the country, content creator Rasna Bhasin decided to suspend her brand commitments indefinitely, although she still fielded requests from brand representatives, especially one who kept asking her to do an unboxing story. Instead, she used her social media influence to urge people to donate plasma and save lives. Her simple mantra: “If we as influencers have so much power that we can prompt people to buy things, why then can we not help save a life?”
Soon, Bhasin’s Instagram and Twitter pages turned into Covid SOS helplines. “I started out with three other people and now we are a team of over 20 who operate across multiple WhatsApp groups, verifying and amplifying leads,” she says. The first three weeks were extremely hard, admits Bhasin, because it consumed their lives to a point where they were even scared to sleep, fearing they would miss tending to an SOS call for help. “It affected us all mentally and started taking a toll physically too, after a point. I personally still try and reply to every single DM that comes my way – even if I don’t manage to acknowledge it in time. But there’s a lot of guilt attached to it. I know it’s not my fault, but I can’t help but wonder if I could have possibly tried harder,” she says.
ãã®èšäºã¯ Grazia ã® June 2021 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ Grazia ã® June 2021 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
Cultural Renaissance
With a vision to bridge Jaipur's artistic legacy and the global contemporary art world, HH Maharaja Sawai Padmanabh Singh and Noelle Kadar launch the Jaipur Centre for Art
LOVE, LOSS, AND LESSONS LEARNED
In conversation with Durjoy Datta, as he reflects on the emotional toll of writing intense stories, his journey as an author, and how his latest book revisits themes of love, second chances, and loss
All Eyes On THIS
Meet the newest standout brands on Grazia's beauty desk
Is Restocking Our Fridges A New Form Of Self-Care?
All the reasons why #restocking may not be as calming as it seems
SAVOUR THE TASTE OF SOUTHEAST ASIA
In the heart of our capital lies an extraordinary dining experience, unlike any other
ESCAPE THE ORDINARY
Luxury stays are now an essential part of our lives.
CHEFS ON THE LOOSE
Here's How Pop-Ups, Takeovers, and Workshops Are Heating Up the Indian Culinary Scene
NOT SO HIDDEN
What's making everyone wear acne patches, from transparent ones to colourful with bold designs, in public spaces?
RAISING THE BAR
With medi-facials on the rise, we're setting new benchmarks of our expectations from these treatments, and they're delivering
WHAT WORLD ARE WE LEAVING BEHIND FOR HER?
Despite stronger laws, crimes against women continue to rise in India. The International Day of the Girl Child is not one for celebration, but instead, one for igniting concern, awakening, and reformation