STRAIGHT-TALKING
Grazia|May 2022
In an increasingly digitised world, personal feelings and experiences help elevate consumers’ evaluations of brands, feel Lovebirds duo Gursi Singh and Amrita Khanna
STRAIGHT-TALKING

For us at Lovebirds, the product is our central focus. Each piece we create is unique, and to our minds, each piece is a showstopper in its own right. The features and the significance of the product are of utmost significance to any brand of substance. And we, too, hope to be seen as a brand of substance that is here to stay.

In fashion particularly, we believe that the pressure to pour 1,000 per cent into creating a unique product is immensely high due to how the consumer views fashion. The industry and individual brands themselves can impact audiences and the market.

この記事は Grazia の May 2022 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Grazia の May 2022 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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