The Future Of Sustainable Fashion

Fashion designers, shutterbugs, models, and content creators—the second edition of Blenders Pride Fashion Tour’s 2020-21 talent hunt, The Showcase, was rife with raw talent that proved to be a looking glass into the future of sustainable fashion. Grazia shines the spotlight on the four lucky winners of the nationwide competition that has established itself as the most definitive voice in the world of Indian fashion

In an association for the ages, powerhouses Blenders Pride Fashion Tour and Fashion Design Council of India (FDCI) collaborated to bring the second edition of The Showcase to life, which served to be a peek into the future of fashion—creative, chic, and conscious. Perhaps fashion’s most asked question is how to transition towards a sustainable future and to answer this burning question, Blenders Pride Fashion Tour points to a pioneering direction through The Showcase 2021.

Nurturing the idea of ‘reuse, repurpose, and reinvent’, the show was anchored with the meaningful theme of ‘My Planet, My Pride’. Like always, it was an opulent affair, rife with industry stalwarts and raw talent paving the way to a world with a conscience. As an authoritative voice in the industry, Blenders Pride serves to be an eminent platform where the next generation of fashion designers, shutterbugs, models and content creators catapult their career journey by showcasing their talents.

While the concept of sustainability was articulated throughout the show, collaborative effort was seen in the 10 teams of four contestants including designers, models, shutterbugs, and content creators who came together to bring to spotlight their creations helmed by eco-conscious philosophies, mentored by the leading names in fashion: Amit Aggarwal, Anju Modi, JJ Valaya, Namrata Joshipura, Rahul Mishra, Shantanu & Nikhil, Suneet Varma, Abraham & Thakore, Rina Dhaka, Anamika Khanna and Tarun Tahiliani. While the mentor panel included the trailblazers of the industry, the jury did too, feature the crème-de-la-crème of fashion—Chairman of FDCI, Sunil Sethi; actor and style icon Neha Sharma; designer extraordinaire Gaurav Gupta; content creator Masoom Minawala; celebrity stylist Shaleena Nathani; and Bollywood’s leading shutterbug Rahul Jhangiani.