With so many salons using the same products and providing the same services, how will your salon stand out?
This lies in the way you market your salon. Marketing plays a vital role in establishing relationships between customers and businesses. Here are some marketing strategies every salon owner should take note of.
Claim Your Google Local Listing
If you have not claimed your Google Local Listing, it means that you can’t manage and update vital information such as your operating hours, address, images and contact details. These days, almost everyone uses Google to search for a place or service before actually making a trip down, so do ensure that your salon can be reached easily.
Start a Loyalty Program
Customers need to feel valued, so setting up a loyalty program is one of the best marketing strategies to help your salon build a solid clientele base. Create special offers and discounts for your regular customers. You can also include birthday offers to those who join your salon’s loyalty program.
Start a Referral Program
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Pioneer Generation Hairdresser Award
Pioneer Generation Hairdresser Award
Summer Hair Care
Just as the sun damages your skin, it can damage your hair too. Saltwater and chlorine also take a toll on our tresses. A few weeks into summer, hair that was once shiny and easily managed looks and feels fried. Hair damage is most obvious when we see colourtreated hair becoming faded, bleached, and brassy. Even hair that isn't coloured will suffer from suninduced stress. Those UV rays dry out hair and rough up the normally smooth cuticle of the hair shaft.
Why Is Your Hair Dry?
Do you dream of having the luxurious, silky hair of a shampoo model instead of dry hair? Understanding the root cause of dry hair and taking action may be all you need to get the locks you long for.
Thinning Hair Tips
Many factors can trigger thinning hair. Possible triggers include medical conditions, stress, lifestyle factors â such as the food you eat â even genes can play a role. Hair will usually grow back once the cause is addressed. Here are some tips that can help care for thinning hair.
Cosmoprof Asia 2019
Cosmoprof Asia, the award-winning expo and Asiaâs leading platform for the cosmetics industry, is back with its 24th edition. Many events are lined up from 12th to 15th November 2019 â rich in new launches, exciting competitions, insider insights, compelling seminars and industry excitement â putting exhibitors and visitors in the perfect place to experience, learn and strategise, taking their businesses to the next level.
Salon Of The Month
Cuttour Hair Studio @ Jewel Changi Airport
International Salon Of The Month: Vaeneti
Charlotte Charpentier founded Vaeneti on 31st July 2017.
Current Hair Trends
Being so closely related to fashion, naturally hairdressers also need to stay on their toes when it comes to trends.But where can you find good inspiration for your next work? Which fashion designerâs works can you turn to for a dose of uniqueness?H4ufme interviewed 4 stylists, who have worked on runways. Here is their take on what the new trend for hair will be and where you can find new inspiration for your creativity.
The Singaporean Hair Dressing Industry
Iâve always liked to link the food and beverages industry to the hair industry as they both have very humble beginnings, both driven by passionate people and both employ people from all skill levels. However, the general population has a vastly different perception, with the main distinction that they eat 2-3 times a day while only visiting a salon once a month, or even once a year, they have very little interest in the hair industry.
12 Benefits Of Social Media For Your Business
Everything is moving onto the digital platform. Be it conglomerates or small businesses, you know you have to make that move at some point. When you do, one of the first few things youâd do is start various social media accounts. But what exactly can you get out of social media? Here are some ways how social media is beneficial to your business.
