Customer Or Employee 1st

Customers first – is where companies, that pursue customer focus, believe that establishing a good relationship with customers is the key to long-term success of the company.

Where do most companies place their interests in? In shareholders, employees or customers? Prioritising core values is the core business of the company, and each choice is based on a theory of value creation.

Employees first – is where companies, that prioritise their employees' interests, believe that satisfied employees can work harder to satisfy customers, foster loyal customers and provide superior financial returns.

Stakeholder first – is where companies, that prioritise shareholders’ interests, believe that employees should focus on creating value and adopt measures that can directly increase operating income, increase asset utilization, and expand asset size.