The fountain of youth

Think collagen is just another beauty product or ingredient? Think again, says NIMMI MATHAI.

- NIMMI MATHAI

Collagen is soaring high in popularity among folks from the beauty town. It might seem like just another industry beauty buzzword but collagen has more to it than meets the eye. Like any hot new product on the beauty shelves, there’s bound to be some confusion, myths and misunderstandings but there’s always room to learn more.

We’re here to walk you through common FAQs and answers around this major insoluble fibrous protein.

WHAT IS COLLAGEN?

Wondering why are some people labelling it as the ‘fountain of youth’ and some talking of it as a modern-day wonder ingredient? Here’s why. Collagen is a protein found in abundance in the body. It serves as a building block for the bones, skin, hair, nails, teeth, muscles, tendons and ligaments. In simple terms, collagen acts as a glue that keeps the body looking and functioning at its best.

WHAT ARE THE BEAUTY BENEFITS OF COLLAGEN?