Jewellery Trends after Covid-19: EMERGING TRENDS IN THE POST COVID ERA

In a post-pandemic world, nature, sustainability and design with meaning and purpose will form the crux of consumer behaviour says Reena Ahluwalia a multifaceted artist, award-winning jewellery designer and painter

- Reena Ahluwalia

As I look out of my home-studio window, the daffodils and tulips are blooming, the cardinals are singing. It’s spring. It’s also 12 weeks into the lockdown.

In end-February, I landed home in Toronto from an extensive Asia visit. The day I flew from Thailand, the media was reporting on Covid-19 cases, so I self-isolated myself. Canada soon announced a countrywide lockdown. The world is in a crisis management phase since.

The manner in which this pandemic is impacting global businesses, people and shaping our mindscapes is quite stunning. All this in a matter of a few months. I will leave out the topics of online platforms, digital & social media strategies, webinars that have all been widely discussed and are of importance. What I want to share instead are my views on emerging cultural and consumer trends that will impact our business going forward.

JEWELLERY INDUSTRY TRENDS HERE TO STAY POST COVID-19

1. Post-pandemic Consumer Behaviour