WILL GENDERLESS WAVE STAY?
L'Officiel India|January 2021
With a seismic shift for genderless fashion, there lies a pertinent question- is it just a marketing gimmick or will it really harbinger change?
PRIYAMVADA RANA
WILL GENDERLESS WAVE STAY?

There has been a lot of hyperbole around the subject of genderless fashion. Often we see cultural icons and celebrities like singers Billie Eilish or Harry Styles fermenting the glamour world with their woke styles bespoke of gender fluidity. Be it on the cover of a magazine fronting androgynous style like Styles flaunted to being outspoken like Eilish about wearing something like baggy clothes, the stars have combated gender barriers. Not just them, there is a whole lineup of celebrities and brands pivoting genderless fashion- a stream of clothing that refuses to incline to rigid hetronormative notions. Previously, in 2020, brands like Gucci spiralled a whole movement towards genderless fashion with the launch of genderless shopping section, Gucci MX, on a similar front, others like Prada deconstructed the “cliches of feminity” with its FW20 runway at Milan and now labels like Dhruv Kapoor and Lagos Space Programme have come up with genderless clothing in their Milan Menswear shows FW21. With this trend being explored, it seems like what started off as subversive experimentation has channelled into a progressive movement in fashion. However, the overarching question is, is such dressing just a marketing gimmick to become noticeable or will it really harbinger change?

Genderless: a retail fad?

この記事は L'Officiel India の January 2021 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は L'Officiel India の January 2021 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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