Strength In Numbers
MEN 'S FOLIO Singapore|September 2021
Two collectives share their perspectives on ways of staying true to their founding intentions and preserving authenticity — just as how Ermenegildo Zegna’s compelling (RESET) WHAT MAKES A MAN for Fall/Winter ’21 aims at changing the status quo.
Manfred Lu
Strength In Numbers

SWELL HAS BEEN FREQUENTLY CREDITED ON THE BACK OF EXHIBITION COLLATERALS AND BOOKS IN SINGAPORE, BUT FOR THE DESIGN STUDIO, ENJOYING THEIR WORK AND BEING HONEST HAS BROUGHT THEM SUCCESS.

HOW WAS SWELL FORMED AND WHAT HAS THE COLLECTIVE (RE-ENGINEERED) SINCE THEN?

To be totally candid, Swell’s early portrait looks rather different from what it is now. We started with romantic intentions, conceived in a basement studio while setting up for an exhibition. Conversations led to grand ideas and these grand ideas took shape in the form of a collective (which was kind of trendy at that time). These grand ideas have slowly distilled into who we are today. We say romantic and grand because — in hindsight — these ideas were centred around the “designer” with design being the pivotal force of society. However, when all considered, Design is but a medium. A few concepts have stayed true regardless — doing work we liked, being honest in and with design and most importantly, we are friends before business partners.

WHAT WERE THE CHALLENGES SWELL FACED DURING ITS FOUNDING YEARS?

この記事は MEN 'S FOLIO Singapore の September 2021 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は MEN 'S FOLIO Singapore の September 2021 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

MEN 'S FOLIO SINGAPOREのその他の記事すべて表示
Performance Meets Sophistication
MEN 'S FOLIO Singapore

Performance Meets Sophistication

Meet the dynamic duo of Porsche 911 and 718 that prove jaw-dropping power can harmoniously coexist with sleek sophistication.

time-read
4 分  |
November 2024
The Expanse of Water
MEN 'S FOLIO Singapore

The Expanse of Water

On the banks of the Thames River, the Chelsea Harbour Hotel & Spa proposes itself a contemporary oasis, and as a sanctuary where respite arrives in a suite approach to hospitality.

time-read
2 分  |
November 2024
Infinite Layers of Flavour
MEN 'S FOLIO Singapore

Infinite Layers of Flavour

Suntory Global Spirits Global Ambassador of Scotch & Irish Teddy Joseph shares there is more than meets the eye with Bowmore.

time-read
6 分  |
November 2024
Spirit of Oak
MEN 'S FOLIO Singapore

Spirit of Oak

The Macallan unveils the fourth instalment of its Harmony collection headlined by The Macallan Harmony Vibrant Oak.

time-read
2 分  |
November 2024
A Platinum Jubilee
MEN 'S FOLIO Singapore

A Platinum Jubilee

Men's Folio spoke to Franck Muller Genève CEO Nicholas Rudaz about the special Sincere Fine Watches' 70th anniversary edition and Franck Muller's relationship with the luxury watch retailer.

time-read
6 分  |
November 2024
Timeless Icon
MEN 'S FOLIO Singapore

Timeless Icon

Jake Gyllenhaal emanates spirit, style, and ambition, the enduring qualities of the Cartier Santos.

time-read
2 分  |
November 2024
A Daring Spirit
MEN 'S FOLIO Singapore

A Daring Spirit

The Tudor Black Bay exemplifies Tudor's Born to Dare spirit and is crafted for life's boldest adventures.

time-read
3 分  |
November 2024
Square Root
MEN 'S FOLIO Singapore

Square Root

It has been 25 years since Patek Philippe unveiled a new collection. The protracted wait is over with the Cubitus joining the Genevan manufacture’s lineup.

time-read
3 分  |
November 2024
Poised To Remember
MEN 'S FOLIO Singapore

Poised To Remember

The first-ever re-release of a Maison Francis Kurkdjian fragrance - A Piece of Me (APOM) as a gender-neutral creation prompts a candid conversation with the master creative of the namesake perfume house. In an exclusive interview, Francis Kurkdjian talks to Men's Folio about what fragrance means to him, what inspires him, and what the horizon of the fragrance industry looks like in the years to come.

time-read
9 分  |
November 2024
SOS
MEN 'S FOLIO Singapore

SOS

What can one turn to in the times of distress? When it comes to the skin, there's no better option than to sit back and let a select few hero products do the work. Soothing, gentle and reliable, these skin-saving failsafes have got the back of even the most sensitive and reactive of skins.

time-read
4 分  |
November 2024