Free Yourself

First, there is the New Classics. And now, there is the New Formals by Louis Vuitton – for the modern businessman.

- John Ng

Riding on the success of the New Classics line-up comprised of four bags: the Steamer, the Soft Trunk, the Mini Soft Trunk and the Pochette Volga, Louis Vuitton unveils the New Formals, a norm-defying collection which aims at giving traditional businessman style a dose of contemporary twist.

By introducing the range to the existing, fast-evolving Louis Vuitton universe of men’s leather goods, the French luxury brand imagines it to suit the desires and necessities of a modern businessman – in suit and tie, no less – be it he works at the office or from home, catch up with clients over coffee or reaches out to them from the phone. The classic Louis Vuitton briefcase is reinterpreted and redesigned into four different designs of varied sizes with a trendy touch.