Time To Get Crazy

Franck Muller pulled out all stops to throw a soiree that was laden with fun and wonderful memories for the Crazy Hours 15th anniversary. Here, we spoke to Franck Muller COO Nicholas Rudaz about the collection as well as brand philosophy.

- John Ng

How did the name Crazy Hours come about?

The Crazy Hours was born when Franck was attending a rather rigid New Year’s Eve celebration in the Seychelles, where everyone was wearing their fancy dinner wear and was on their best behaviour. Then Franck challenged everyone to jump in the pool in their birthday suit to have some fun and just do things differently. Of course, Franck was the only one who actually did this, and he had a crazy fun time in the pool. The next day, he decided that he wanted to make a watch that broke all the rules of the time telling game; this is how the Crazy Hours was born. The watch is all about seeing things differently, from another perspective. It comes “alive” every hour, so to speak, both seen and physically felt through the motion. It’s an emotional and fun complication animated by the jumping hours.

In terms of design, how is Franck Muller different compared to the other watch brands?