BRINGING THE MOODS OF WOMEN TO THE FOREFRONT

Not to stereotypically categorize the customers but according to the observance, Miraggio’s major mass of customers come from metro cities owing to the smooth accessibility of the internet. Moreover, all those driven by high fashion quotient are also its faithful consumers escalating the brand visibility and people active on social media or all those who are tech-savvy and belong to working-class/ businesswomen. The brand’s founder Mohit Jain asserts, we are constantly exploring the new horizon of possibilities to experiment with aesthetic design to fulfill the needs of the customers.

Birth of Miraggio

Observing the fashion industry intricately, we noticed that there was a gap in the accessory industry where purchasing a premium handbag at the substantial price was beyond one’s comprehension. To fill in the loophole and cater to the needs of the consumers we conceptualized Miraggio which, along with its foresighted vision, also celebrates the personality of women.