“Blended Future” By UNITED COLORS OF BENETTON

The collection is an exhilarating mix, a positive butterfly effect that spans from Jean-Charles de Castelbajac’s creativity to the product, by way of the store windows, the customers, street style and social media, bringing forth the Benetton style in all its freshness.

United Colors of Benetton, under the artistic direction of Jean-Charles de Castelbajac, unveils “Blended Future”, the brand’s Fall/Winter 2020 highlights, at the recent Milan Fashion Week. A day-long celebration of fashion, performances, skaters and music narrated how the historic Treviso brand is more than ever “United” today, capturing how we are shades of colour that blend into a single world – without borders, without walls, a fusion of visions and sharing, camouflage prints and pop icons.