Covid-19 And Indian Fashion Industry

The COVID-19 effect began to demonstrate in the Indian fashion industry with the cancellation of so many important things. The celebrity events, postponed shoots, the constant worrisome state all resulting in slow retail.

- Nishit Gupta

Just like everything else is facing the impact of Covid-19, the Indian fashion industry also had to shut down its operations. The COVID-19 effect began to demonstrate in the Indian fashion industry with the cancellation of so many important things. The celebrity events, postponed shoots, the constant worrisome state all resulting in slow retail. The pandemic continues to have a huge economic and psychological impact, with customer sentiment severely dampened.

Reopening and SOP

Honestly, everyone is still concerned about the impact the quarantine will have on recovering from months of store closures and negative sales. We are currently experimenting with the digital realm while looking to revive and reinvent the experiential elements of our previous physical operations.