FUNCTIONAL AND YET GLAMOROUS

Recently, Italian brand Carpisa launched its first store in India at DLF, Mall of India in New Delhi.

Famous for its handy yet glamorous products, which include bags, small leather goods, luggage, briefcases and accessories both for men and women, the brand boasts a network of over 600 stores (present in 40+ countries) worldwide. As other Carpisa stores in the world, the concept store presents a clean and modern design. It aims to give to the consumer a completely renewed shopping experience that enhances the Italian Carpisa style. In an interview with S&A, Paolo Merlini, Managing Director at Pianoforte Asia Pacific Limited said, India, a country with a growing economy and rapidly expanding consumer class, is an attractive market for Carpisa. Pianoforte Asia Pacific Limited is the Hong Kong branch of Pianoforte Group. The Group, jointly led by the two Italian founding families Cimmino and Carlino, includes 2 Italian brands: Yamamay and Carpisa.

What motivated you to enter the Indian market at such a time? What challenges did you face during the process?