‘People, Operations and Products'
Shoes and Accessories|July 2020
Presently, Melissa claims it treats and reuses 80% of the water used in the production of Melissa, and by the end of 2020 it will be able to treat and reuse 100% of retreated water. We use 85% of renewable energy to make Melissa, shares Ruchi Sally - Managing Director, Melissa India-in an interview with S&A done in the backdrop of COVID19.
Ruchi Sally
‘People, Operations and Products'

How well integrated sustainability is to the brand’s operations?

Staying Sustainable is the core of Melissa. Melissa Sustainable Development Policy sets up a series of actions and follows UN sustainable development goals, global effort to build a better future. Being part of the solution, we not only create fashion out of plastic, but we also re-use, recycle, and care for resources. Presently, we treat and reuse 80% of the water used in the production of Melissa, and by the end of 2020 we will be able to treat and reuse 100% of retreated water. No water wastage. Further, we have reduced 31% of water consumption in the last 5 years. We use 85% of renewable energy to make Melissa. We take sustainable development on three fronts People, Operations and Products.

Post-Covid, how much has Melissa’s retail strategy changed, and how bigger will be the brand’s reliance on e-commerce?

Business strategy is suitably changed and we will be having more focus on e-commerce and digital channels. We have seen that online sales continued to grow during the lockdown and it is promising for the future.

How the pandemic has impacted the brand’s product portfolio launch?

この記事は Shoes and Accessories の July 2020 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Shoes and Accessories の July 2020 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

SHOES AND ACCESSORIESのその他の記事すべて表示
Generative AI Empowering Fashion Retail
Shoes and Accessories

Generative AI Empowering Fashion Retail

In today’s world of rapid technological change, the idea that machines might become smarter than humans has moved from science fiction to a possible reality.

time-read
9 分  |
May/June 2024
ECCO Steps into India: AIMS TO LAUNCH 50 STORES IN 5 YEARS
Shoes and Accessories

ECCO Steps into India: AIMS TO LAUNCH 50 STORES IN 5 YEARS

From the introduction of Direct Injection Technology to the establishment of production facilities in key regions such as China and Vietnam, ECCO's commitment to innovation has remained unwavering...

time-read
10+ 分  |
May/June 2024
APLF 2024 Show Report
Shoes and Accessories

APLF 2024 Show Report

A Global Reunion of Leather, Material, and Fashion Industries: APLF 2024

time-read
5 分  |
May/June 2024
BEST FOOT FORWARD: Footwear is the Sole of the Indian Retail Industry
Shoes and Accessories

BEST FOOT FORWARD: Footwear is the Sole of the Indian Retail Industry

As India steps towards becoming a global economic powerhouse, the footwear retail sector is poised for remarkable growth and transformation.

time-read
6 分  |
May/June 2024
Earthly Elegance-Myaraa
Shoes and Accessories

Earthly Elegance-Myaraa

Cast-offs the foundation of a sustainable luxury brand

time-read
7 分  |
May/June 2024
From Corporate Leadership to Entrepreneurship: Abhishek Ganguly's Journey to Co-Founding Agilitas
Shoes and Accessories

From Corporate Leadership to Entrepreneurship: Abhishek Ganguly's Journey to Co-Founding Agilitas

Founded with a vision to transform the industry, Agilitas boasts a comprehensive approach, seamlessly integrating cutting-edge manufacturing technologies, robust research and development centres, and visionary product design labs...

time-read
5 分  |
May/June 2024
CHUPPS Slide into Recovery
Shoes and Accessories

CHUPPS Slide into Recovery

In the dynamic realm of athletic recovery, every stride holds the potential for rejuvenation. Whether you're a seasoned professional or a dedicated enthusiast, the journey to peak performance is as much about restorative care as it is about rigorous training. This is where CHUPPS emerges as a beacon of innovation, reshaping the landscape of sliders with a keen focus on sports recovery.

time-read
2 分  |
May/June 2024
Stepping Towards Expansion: INC.5
Shoes and Accessories

Stepping Towards Expansion: INC.5

With a network spanning over 220 retail outlets nationwide, Inc.5 is rapidly emerging as the preferred choice for discerning individuals. Marking a significant milestone of 25 years in the industry, the brand has garnered a dedicated following for its premium leather footwear and accessories.

time-read
6 分  |
May/June 2024
ON THE RADAR
Shoes and Accessories

ON THE RADAR

Here we uncover our sizzling selection of Hot Picks” a handpicked assortment of products that are turning up the heat in the market.

time-read
8 分  |
May/June 2024
A Resounding Success for the Leather Industry in Bangkok
Shoes and Accessories

A Resounding Success for the Leather Industry in Bangkok

APLF ASEAN 2023 was a game-changer for ASEAN on the global stage, providing a magnificent platform for emerging designers and catering comprehensively to industry needs under one roof.

time-read
4 分  |
January/February 2024