History In The Making

Held at the Seoul Museum of Art, Hermès’s futuristic “Walk The Line” event illustrated the brand’s ability to marry modern technology with the timelessness of traditional craftsmanship.

- Terence Poh

It was on an evening in early November when French luxury brand Hermès set up camp at the Seoul Museum of Art for an exclusive showcase. Titled “Walk The Line”, the event extended beyond runway looks from Fall/Winter ’19, venturing into the Hermès Men’s Universe to celebrate the art and muses behind its menswear line. The museum transformed into an immersive and futuristic space that featured a floating silk scarf installation, shoes displayed on conveyor belts and a virtual reality station, where guests were transported though the skies from Seoul to the 24 Faubourg Saint-Honoré flagship store in Paris.