The act of perfuming is probably one of the most personal steps in any grooming ritual. Dropped, rubbed on or sprayed against the skin, perfume is both ephemeral and everlasting. Similarly, our reaction to scents is always instinctual. Beyond the pretty bottles and advertising campaigns, a scent either resonates with an individual or it doesn’t. It’s the reason that many of us return to the same fragrances and even seek out discontinued ones that we have formed an attachment to. Perfume is a comforter, mood-lifter and individual signature all at once.
When it comes to the art of fragrance, perfumers have begun to explore new ways of doing things. Gone are the days where smell-a-like scents, boasting the usual fruity-floral notes would sell simply based on an advertising campaign or celebrity spokesperson. As consumers become increasingly sophisticated and discerning, they demand more unique scent compositions, unconventional notes and even the prerogative to create their own bespoke fragrances. Beyond that, the idea of exploring the sense of smell — and even combining it with the other senses like touch and sight — is pushing the perimeters of what a fragrance can and should be able to do.
THE CULT PERFUMERY
この記事は T Singapore: The New York Times Style Magazine の April 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は T Singapore: The New York Times Style Magazine の April 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Look At Us
As public memorials face a public reckoning, there’s still too little thought paid to how women are represented — as bodies and as selves.
Two New Jewellery Collections Find Their Inspiration In The Human Anatomy
Two new jewellery collections find their inspiration in the human anatomy.
She For She
We speak to three women in Singapore who are trying to improve the lives of women — and all other gender identities — through their work.
Over The Rainbow
How the bright colours and lively prints created by illustrator Donald Robertson brought the latest Weekend Max Mara Flutterflies capsule collection to life.
What Is Love?
The artist Hank Willis Thomas discusses his partnership with the Japanese fashion label Sacai and the idea of fashion in the context of the art world.
The Luxury Hotel For New Mums
Singapore’s first luxury confinement facility, Kai Suites, aims to provide much more than plush beds and 24-hour infant care: It wants to help mothers with their mental and emotional wellbeing as well.
Who Gets To Eat?
As recent food movements have focused on buying local or organic, a deeper and different conversation is happening among America’s food activists: one that demands not just better meals for everyone but a dismantling of the structures that have failed to nourish us all along.
Reimagining The Future Of Fashion
What do women want from their clothes and accessories, and does luxury still have a place in this post-pandemic era? The iconic designer Alber Elbaz thinks he has the answers with his new label, AZ Factory.
A Holiday At Home
Once seen as the less exciting alternative to an exotic destination holiday, the staycation takes on new importance.
All Dressed Up, Nowhere To Go
Chinese supermodel He Sui talks about the unseen pressures of being an international star, being a trailblazer for East Asian models in the fashion world, and why, at the end of the day, she is content with being known as just a regular girl from Wenzhou.
