Breathing Brands VETA RATRA
TMM|March 2021
Meet Veta Ratra, brand consultant for brand building & media relations, who is also the founder of Brand Creators. With the emerging need for the existence of brand identity and its awareness, the PR in today’s world is at its rapid pace. While her clients concentrate on their business, she helps them build, nurture and protect their brands. She shares her success story with TMM.
Breathing Brands VETA RATRA

How did you realize Public Relation to be your calling?

It was never in my plan to enter the world of PR. Instead, I always wanted to explore advertising and while tracing advertising I ended up doing a specialization in PR as an alternate career option. I landed up myself in a reputed PR firm and from there I started enjoying the field. Socializing with people and clients from different backgrounds, conceptualizing strategies started bringing excitement as I began to develop and explore a different side of myself. I came close to my strengths and weaknesses. I realized my appetite for planning and selling and thus made my career in the PR industry.

As a woman, talk about the challenges, you face in the industry?

Each industry comes with its own challenges and so does PR too. Being an industry where the influence of women is important, PR consists of more women than men as per today’s statistics. However, tight deadlines, quick turnaround times, and demanding clients make the profession a little uneasy but all carried gracefully with integrity, value system, and will-power makes it a sweet experience. Not all clients are tough but not all of them are kind too. I have had my share of experiences too where I felt like giving up but I came up as a stronger person than before. My husband’s support, family love , and the kind of trust and support I received from my clients have made me what I am today.

この記事は TMM の March 2021 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は TMM の March 2021 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

TMMのその他の記事すべて表示
The King Of Punjabi Pop Guru Randhawa
TMM

The King Of Punjabi Pop Guru Randhawa

If you find yourself movin' and groovin' to the addictive beats of ‘Dance Meri Rani’, it's because Punjabi pop sensation Guru Randhawa has given it his all! But that's what the singer, songwriter, and music composer has always done – dedicated his entire life to music and worked hard to reach where he is today. His popularity can be gauged from the fact that he has more than 30.7 million followers on his Instagram handle alone. With songs such as Patola, Tu Meri Rani, Suit Suit, High Rated Gabru, Lahore, Naach Meri Rani, and Nain Bengali among many others, the dapper performer has managed to make his own space and stand out amidst others. In a candid chat with TMM, our 7th-anniversary edition cover star opened up about his musical journey and upcoming acting debut.

time-read
5 分  |
February 2022
The Secret Of Supplements
TMM

The Secret Of Supplements

Food is a crucial component of our everyday lives, and eating it organically is even more important. It is not only vital to eat at regular intervals, but also to maintain a decent mix of carbohydrates and proteins.

time-read
4 分  |
February 2022
Shining the spotlight on Digital Influencers!
TMM

Shining the spotlight on Digital Influencers!

In today’s day and age, it is the digital influencers and content creators who are creating the maximum impact with their work and are the new-age celebrities. Recognising the same, India’s largest creator ecosystem Good Creator Co launched the ‘Good Creator Co X Dabboo Ratnani Creator Calendar 2022 curated by MissMalini.’ Featuring 12 top content creators and influencers from diverse avenues styled by 12 of India’s most prominent designers curated by MissMalini, this is a first-of-its-kind calendar. The influencers include YouTubers CarryMinati, Beyounick, and Prajakta Koli, short-form video content creators Mr Faisu and Mrunal Panchal, renowned dancer and choreographer Melvin Louis, fitness YouTuber and social media entrepreneur Ranveer Allahbadia, drag queen icon Sushant Divgikar, fashion blogger Masoom Minawala, digital journalist Faye D’Souza, pastry chef Pooja Dhingra and India’s first-ever digital influencer Malini Agarwal.

time-read
2 分  |
February 2022
TheRealB
TMM

TheRealB

TheRealB by Binal Patel is a homegrown fashion label, which celebrates exemplary designs and embraces the authenticity of crafts, cloth, colors, and culture. Hailing from a renowned family in the textile Industry, Binal has always been surrounded by beautiful fabrics while growing up. These textiles evoked her inclination towards fashion and the desire to dress people in beautiful silhouettes. This led her to pursue her passion which turned into a full-time profession. In her words, the label offers a seamless balance of elegance and edge subsumed into each outfit. In a quick chat with TMM, she talks about the soul of the brand and why conscious clothing is important.

time-read
2 分  |
February 2022
BROWN IS BEAUTIFUL: BROWNSKIN BEAUTY
TMM

BROWN IS BEAUTIFUL: BROWNSKIN BEAUTY

Anusha Dandekar and Gaurav Kumar’s range of cruelty-free and nourishing skin products could not have found a more apt name than BrownSkin Beauty. As the former puts it, they want everyone to feel empowered by their skin colour. Their latest range – Brown Bakery - not only smells like goodies being baked in the oven, it also has the goodness of honey, cinnamon, and vanilla. In a candid chat, Anusha told us about the purpose of her brand.

time-read
3 分  |
February 2022
STAYING AWAKE WITH NO SLEEP!
TMM

STAYING AWAKE WITH NO SLEEP!

Love gin? Who doesn’t, right? Well, think of the lovely, crisp Greater Than gin and add your other favourite brew, coffee from Sleepy Owl to it and what you have is a combination that just won’t let you sleep! But guess what, No Sleep is a gin that is worth staying awake for. Available as a limited edition release, this gin contains no sugar, coffee extracts or artificial flavours. The cold brew is made using 100 per cent Arabica coffee from Chikmaglur, Karnataka and added to the gin. The result is a burst of flavours with the taste of red cherries, followed by salted caramel and finishing with hints of delicately-spiced pink peppercorn. Anand Virmani, co-founder and distiller at Nao Spirits shares his thoughts on this cool collaboration.

time-read
2 分  |
February 2022
Textile For All Seasons
TMM

Textile For All Seasons

KH HOUSE OF KHADDAR

time-read
2 分  |
February 2022
LIVING THE DREAM ATUL KUMAR
TMM

LIVING THE DREAM ATUL KUMAR

Actor Atul Kumar, made a shift from Delhi to Mumbai 25 years ago, with a sheer motive of living his dream of becoming a successful theatre actor, and then his hard work and destiny blessed him with best of both worlds- theatre and cinema as well.

time-read
3 分  |
February 2022
BOOM WITH BIRA 91 & BOAT
TMM

BOOM WITH BIRA 91 & BOAT

Bira 91 partners with boAt to launch an exclusive ‘BOOM’ Audio Collection

time-read
3 分  |
February 2022
The Brand New Škoda Kodiaq
TMM

The Brand New Škoda Kodiaq

For all car lovers, the much-awaited Skoda Kodiaq Facelift is here in India and is available at a starting price of Rs 34.99 lakh, ex-showroom.

time-read
1 min  |
January 2022