The nostalgia factor aside, the brand has also managed to strike a chord with the modern-day consumer. While their milkshakes were always popular, Keventers has also expanded their dessert footprint with their Ice Creamery with six exciting flavours, to begin with. Agastya Dalmia, CEO & Director, Keventers, talks about creating products that consumers can trust and what they hope to achieve with the brand in the days to come.
Keventers is a brand with a 96-year-old legacy but you revamped it in 2015. Can you tell us why you thought of doing that? What was your strategy?
The strategy was simple - this is a brand that has been around since the 1920s and was loved by every single person living in Delhi at some point. It deserved to be brought back to life, in all its original glory. We were just the conduits for this. The Dalmia family owned the rights to the brand, so in a way, we became its gatekeepers.
Six years from then, how has the brand managed to bring back its lost glory and are you happy with the progress it has made?
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The King Of Punjabi Pop Guru Randhawa
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TheRealB
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Love gin? Who doesnât, right? Well, think of the lovely, crisp Greater Than gin and add your other favourite brew, coffee from Sleepy Owl to it and what you have is a combination that just wonât let you sleep! But guess what, No Sleep is a gin that is worth staying awake for. Available as a limited edition release, this gin contains no sugar, coffee extracts or artificial flavours. The cold brew is made using 100 per cent Arabica coffee from Chikmaglur, Karnataka and added to the gin. The result is a burst of flavours with the taste of red cherries, followed by salted caramel and finishing with hints of delicately-spiced pink peppercorn. Anand Virmani, co-founder and distiller at Nao Spirits shares his thoughts on this cool collaboration.
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KH HOUSE OF KHADDAR
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