Follow Your Heart

Fashion Connoisseur, Roopan Grewal, The Founder & Owner Of Stitchcraft Speaks On Wedding Trends, Team-Spirit, Success And Lots More!

When did it click that this was the right profession for you? Describe the dynamics of your career so far?

Stitchcraft is a team venture by Roopan and Deepinder Grewal, which was established in 2005. Topping the university for 5 consecutive years, I took an year off before enrolling myself for Ph.D. During this phase, I wanted to do something of my interest. Having participated in Indian festivals around the world during my student years, I was always attracted towards different cultures, their costumes, colour coordination, etc. If I look back, these things kept registering in my subconscious mind and having a good hand at sketches and paintings always stayed. So eventually, I started my cloth line in my hometown Patiala, just as a hobby. However, it was later when I got married that I started my own brand, Stitchcraft by Roopan Grewal at Ludhiana; that was when I realised that I actually wanted to pursue it as a profession.

What according to you distinguishes your work from all the others in the same domain as yours?

Stitchcraft as a brand has been on a marvelous journey for all these years. We have designed for Miss India, Navneet Dhillion and also did magazine cover page with her. Our team takes humble pride in designing for Neeru Bajwa, Mandy Takhar, Sumaira Sandhu, Dr. Sunita Dhir, Madam Nirmal Rishi, Mehreen Kalika, Manpreet Saggu, Manvir Rai, Preet Simran, Amar Nooriji, Saibjit Mangat, and Raj Dhaliwal to name a few. We have been associated with various Beauty Paegents like world Miss Punjaban, Dhee Punjabi di, folk junction, etc. Stitchcraft also co-powered a very prestigious event Miss Punjab 2017 and also did the ethnic round for them. The winners are listed in Femina Miss India's Punjab team. So, I staunchly believe that our expertise does the talking.