Tiffany & Co.'s New Lock Collection - A Modern Way To Shine

Tiffany & Co.’s new Lock collection underscores a modern way to shine:

- Lynn Yaeger

Some revolutions shatter boundaries with a crash and a bang; others arrive on tiptoe and, with a whisper, change the rules forever. Up until a very few years ago, a guy with a diamond Art Deco brooch winking from his black-tie ensemble would at least raise an eyebrow—and the fellow you went to high school with who has now paired his Hanes T-shirt with a single strand of pearls would elicit—well, if not a guffaw, at least a titter. But no longer.

Women have for decades helped themselves to male-identified jewellery—the signet ring, those massive two-ton wristwatches. No one blinks an eye when we string an antique pocket watch around our necks or have a chunky ID bracelet cut down so that it fits our wrist. The clean lines of men’s jewellery, along with the charm and edge of androgyny, have long seduced women, but lately men have begun crossing the aisle as well. Which is why Tiffany & Co., for the first time in its nearly 200-year history, is launching Tiffany Lock, a bracelet the company describes as “all-gender” with an ethos of “No rules. All welcome.”