Destination runways have always been the fashion industry’s widely practised tradition. Karl Lagerfeld famously transformed the Great Wall of China into a catwalk for Fendi in 2007. When Raf Simons presented Dior’s 2016 resort collection, he turned to Pierre Cardin’s Bubble Palace in Cannes. Then there was Jacquemus, whose hot pink carpet at the lavender fields of Provence, France, sparked a viral sensation.
Although fashion enjoyed a fling with digital platforms during the pandemic, its affinity for unconventional catwalk locations has not wavered. As fashion shows return to their regular programming, designers have turned to off-piste site activations in an attempt to make up for lost time.
この記事は Vogue Singapore の January/February 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Vogue Singapore の January/February 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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