Plenty of watch buyers go into stores with the aim of buying a steel sports watch, or a gold dress watch. Nothing controversial in that statement, even though we have not and are not backing it up with facts at all. It feels like it should make sense. Think of it another way: nobody goes looking for a plastic ticker, but they might go in with a very modest budget that makes the various versions of plastic viable options. Again, this is just a common-sense approach that may have little to do with reality. For the purposes of this story, it does not matter.
What does matter is the divide between precious metals of all sorts, and various other types of metal and composites. This means steel and titanium, plus various sorts of exotic materials. In this very important way, watch buyers of the present age are fortunate to be presented with more choices than ever before. But, on the other hand, the numerous options out there can be overwhelming to the extent where one timepiece can come in too many tempting material iterations. Honestly, some brands have too many SKUs (you know who you are), and should take advantage of our shared current circumstances to maybe do some house cleaning.
この記事は WOW Singapore の Issue 58 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は WOW Singapore の Issue 58 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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