Through Tick And Thin

Sonia Chew, TAG Heuer’s Friend of Brand, talks about how the pair just “vibed instantly,” and her unforgettable experience having brunch with her other “BFF,” Chris Hemsworth

- Ian Lee

It is a really busy 2019 for you...

Aside from my daily radio show, I’m busy hosting live events and shows, doing photoshoots, and hosting a travel show that brought me to China recently! You’ll also see me a lot at my restaurant/bar IZYFOOK, which opened about two months ago on club street!

Has this led to your concept of time changing?

My concept of time has changed tremendously over the past few years. I used to think managing time was the ability to multitask – but I realized that it’s about being extra selective about how and who I want to spend time with.

How has the experience been as a friend of TAG Heuer?

I’ve always been a TAG Heuer wearer – in fact the first watch I got from my parents when I got my diploma was an Aquaracer! Fast forward to present day: I think the relationship started very organically. We “vibed” instantly, and I was thrilled when they reached out about this partnership. It has been nothing short of refreshing and exhilarating so far! We’re already talking about future plans in the coming months.

Why do you think TAG Heuer and Sonia hit it off?