Though Lindberg was founded only 37 years ago, the Aarhus-based eyewear powerhouse has an aura more in common with the generations-old furniture labels that are so integral to our understanding of Danishness. Like many of their timeless designs, the original Lindberg frames were born out of necessity. In the mid-1980s, frustrated by traditional eyewear, involving screws that had to be tightened sooner or later, optician Poul-Jørn Lindberg worked with Copenhagen-based architects Dissing + Weitling to come up with a new design that would require no such maintenance. The solution came in the form of a screwless spiral hinge, which remains a cornerstone of Lindberg today.
‘Screwless eyewear is durable while providing flexibility. It’s truly unique, and the reason for Lindberg’s existence’, says Roberto Vedovotto, president and CEO of Kering Eyewear, when we speak over the phone in January. (Vedovotto’s company, which designs, develops and distributes eyewear for the likes of Gucci, Cartier, Saint Laurent and Bottega Veneta, acquired Lindberg in September 2021.) The formerly family-owned brand has quickly become the crown jewel in the eyewear behemoth’s portfolio.
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