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Pierre Yovanovitch launches his long-awaited first furniture label

- TF CHAN

Pierre Yovanovitch’s furniture provokes all kinds of positive reactions. There’s awe, at his ability to create evocative forms with humour and understatement; admiration, for his insistence on sharing the spotlight with the craftspeople he works with; fascination, with the vividly imagined characters who have inspired its creation; and immense envy, of anyone fortunate enough to own a piece. This furniture is widely coveted but famously hard to come by: until Yovanovitch started to work with design gallery R & Company in 2017 (W*223), the only way to acquire one of his pieces was to commission him for an interior design project. Which is why the news that he is launching his first-ever furniture brand this May is a cause for celebration.

The launch, which aligns with the 20th anniversary of Yovanovitch’s design practice, is the realisation of a lifelong dream. ‘It takes the quality and uncompromised attention to detail out of the context of a private residence or limited-edition gallery model, and makes it available to a wider, global audience,’ he explains. The inaugural collection comprises 45 pieces, including seating, lighting, tables and accessories.