![Power play](https://cdn.magzter.com/1440735281/1652349658/articles/4xrial2a11653635620459/Power-play.jpg)
Lotus Cars has always been a disruptor. Founded by Colin and Hazel Chapman in 1948, the Norfolk-based company continues to punch above its weight. Both on the road and on the track, Lotus is indelibly associated with a pioneering spirit of innovation that has unquestionably shaped the motorsport and motoring landscapes of today. The latter is ably demonstrated by Lotus Engineering, the company's consultancy arm, which provides expertise to a host of major global manufacturers and suppliers. The Lotus magic might be uncredited, but it rarely goes undetected.
It's clear to be seen in the new Lotus Eletre, a supreme example of a disruptive company reshaping the market to suit its own expertise. The Eletre is Lotus' second all-electric car. The first, the Lotus Evija hypercar, goes into production this summer and forms part of a statement of intent about the brand's global ambitions.
The Eletre is a very different beast. A fullsize performance-focused SUV, it is a radical departure in many respects; from the number of doors to the sheer scale, from the quality of design and construction, right through to its role in the ongoing transformation of Lotus from a UK sports car maker into a global performance car business and brand.
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![DESIGN DIRECTORY - BATHROOMS](https://reseuro.magzter.com/100x125/articles/11214/1723141/OEjCyruaW1717667089309/DESIGN-DIRECTORY-BATHROOMS.jpg)
DESIGN DIRECTORY - BATHROOMS
The hottest trends, from retrofuturistic scene-setting and sunset moods to sculptural curves and shadowy corners
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DESIGN DIRECTORY - KITCHENS
We bring you the chicest, sleekest islands on which to slice and dice this season
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GREEN GOLD
A beautifully designed new book, Born in Oasi Zegna, explores the rich material ancestry and environmental philosophy of the illustrious Italian fashion house
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DESIGN DIRECTORY - DINING CHAIRS
A smörgåsbord of scrumptious seating
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DESIGN DIRECTORY - BEDS
Such stuff as dreams are made on
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DESIGN DIRECTORY - LIGHTING
Star performers with a bright future
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DESIGN DIRECTORY - TABLES
Serving up the perfect balance of form and function
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DESIGN DIRECTORY - OUTDOORS
Alfresco apparatus that puts others in the shade
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DESIGN DIRECTORY - SEATING
Striking new ways to recline and shine
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CURVE APPEAL
Get into the groove with the latest kitchen from Danish design brand Vipp