OCEAN DEEP

There are lots of ways watch firms are doing their part for the world, even if these are often not quantifiable. Blancpain takes the lead with its Ocean Commitment initiatives '

- ASHOK SOMAN

Can a watch brand save the world? Definitely not. What about just a sliver of an ecosystem? Maybe, but it is doubtful. Many watch specialists have discussed the subject at length and come to these somewhat obvious conclusions. But we all agree that watch brands can make a difference, in the same way that a conscientious act by just one person is still a good thing. In an issue where we expended plenty of words and pages highlighting the shortcomings of the trade, it is important to also acknowledge the good work that continues to be done, especially when there are some numbers to go along with it. Blancpain’s premier role with the United Nations World Oceans Day is one such example.

What have you done for the world’s oceans lately? World Oceans Day just passed this summer but this question is pertinent all year-round given the outsized role the oceans play in making our planet habitable. Humans have a complex relationship with the ocean that extends past recreational use and travel. The ocean covers more than 70% of the surface of our planet, while a staggering 97% of Earth’s water can be found in our oceans. It is not only a rich source of food and biodiversity but a critical component in the ecosystem that removes carbon and provides oxygen as well as freshwater.