FrieslandCampina Ingredients, the global innovator in healthy and functional ingredients, has announced the release of its third annual magazine detailing five key trends that will drive the evolution of food, drink and supplement industries in 2023. The magazine, titled ‘Shaping the future of Nutrition 2023’, offers expert insights into current consumer drivers to help brands identify new areas for innovation and new product development (NPD) in the adult nutrition sector.
While 2022 saw several seismic shifts in consumer behaviours, like health of the planet beating health of the population to the top consumer priority for the first time, 2023 looks set to be an evolution of these macro trends. This year, FrieslandCampina Ingredients believes brands that focus of building credibility and truly helping consumers get the most out of life, at every stage, will stand out from the crowd.
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