On The Front Burner

With more than 135 years of heritage, the Bertazzoni brand is a stalwart of Italian kitchen appliances. Over the years, they’ve expanded their repertoire of ovens to full kitchen suites in designs made to fit in seamlessly with the rest of the room. We pick the brain of Nicola Bertazzoni, Vice President of Sales, and ask how he’s shaking up the family business

When you’ve a brand with this much history, how do you ensure consistency?

One, you want to make sure that the brand maintains the same tone of voice and values in all campaigns and products. It’s crucial that when someone looks at a Bertazzoni, they immediately know what it is.

Secondly, the majority of our appliances are still made in Guastalla as they were when we first started. We keep the turnover rate very low in the company and a few of them are multi-generational workers.

What are your values?

The first is ‘family’. Being a multi-generational company, we make decisions that we intend to keep to for a very long time. Most businesses tend to make short-term goals and think of that as success, but we don’t. For employees and consumers alike, we want to have a long-term relationship. It’s like they’re a part of the extended family.

Our second value is ‘engineering’, which applies to the make and style of our appliances. Bertazzoni products should perform well and look good at the same time. The kitchen of today is no longer a secluded area of the home. It has become part of the living area and where you spend time with family and entertain guests.