When you’ve a brand with this much history, how do you ensure consistency?
One, you want to make sure that the brand maintains the same tone of voice and values in all campaigns and products. It’s crucial that when someone looks at a Bertazzoni, they immediately know what it is.
Secondly, the majority of our appliances are still made in Guastalla as they were when we first started. We keep the turnover rate very low in the company and a few of them are multi-generational workers.
What are your values?
The first is ‘family’. Being a multi-generational company, we make decisions that we intend to keep to for a very long time. Most businesses tend to make short-term goals and think of that as success, but we don’t. For employees and consumers alike, we want to have a long-term relationship. It’s like they’re a part of the extended family.
Our second value is ‘engineering’, which applies to the make and style of our appliances. Bertazzoni products should perform well and look good at the same time. The kitchen of today is no longer a secluded area of the home. It has become part of the living area and where you spend time with family and entertain guests.
この記事は WINE&DINE の March/April 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は WINE&DINE の March/April 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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