September 2019 saw social media platform giants, Instagram and Facebook, roll out tighter restrictions for users under the age of 18 from seeing posts that feature unrealistic claims about diets, dubious weight-loss products and cosmetic surgery.
These new rules come in the wake of influencer marketing, which includes celebrities pushing products that state they ‘make a miraculous claim’ relating to diet programmes and weight-loss products for sale. This also includes the online advertising of certain types of cosmetic procedures. Moreover, the policies will apply specifically to posts that carry an incentive to buy, and which can be seen by any users under the age of 18.
Instagram Influencers
With one billion users, Instagram is viewed as the social media network of choice for teenagers. Teenagers must be at least 13 years old to sign up for an account; however, there are no checks in place other than filling in a birthdate.
It, therefore, comes as no surprise that concerns regarding its impact on mental health and self-esteem in terms of body image has been a discussion point in various media reports. These new policies (which means these posts will not be allowed under the platform’s community guidelines) are an attempt to lessen the pressures that younger users feel relating to body image when scrolling through Instagram.
As for ‘miraculous claims’, these include posts by distributors that, for instance, claim drinking a diet tea will help you lose ‘10 kg in five days’. Examples of recent controversies include: Amber rose promoting a weight-loss on Instagram tea while pregnant; an appetite-suppressant lollipop that was promoted by Kim Kardashian West (and was supported by a billboard featuring a teenage girl); as well as Kylie Jenner (who earns millions for endorsing products in her posts) promoting a detox tea with a discount code included.
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