Ayurveda has a good brand recall in India

AyuRythm is one amongst the other five startup companies who were selected for HCGAnthill's Lumos programme. Its objective is to bring Ayurveda to mainstream and design wellness solutions that offer post operative care, disease management and more. Ramanath Padmanabhan, Co-Founder and Director AyuRythm talks in detail with Usha Sharma

Tell us about your company and it focus area in healthcare?

Our tag line is ‘Personalised Holistic Wellness’ which is also integrative (which means western medicine combined with traditional medicine for better patient outcomes). Our initial focus will be on holistic wellness solutions using Ayurvedic principles targeting early adopters (believers), active wellness seekers as well as beginners who want to initiate Ayurveda as a way of life. In future, we see our wellness solution to be integrated into mainstream post operative care, disease management and preventive wellness solutions.

Tell us about your key innovations/products/ services and its USP?

Consumers have moved beyond physical fitness and are looking for holistic wellness solutions. Any wellness solution involves assess, analyse and recommend work flow. Such personal wellness tools for physical wellness are well developed (apple watch, fitbit and other solutions). However, no such tool exists for holistic wellness. In fact, assessment tools for ayurvedic holistic wellness using pulse and image diagnostic methods to make such analysis repeatable and scalable is one of our key innovations. We combine pulse and image diagnostics with prakruthi questionnaire to assess a person's constitution and recommend better lifestyle. Our solution recommends step by step simple lifestyle methods to achieve holistic wellness goals.